More Dudes Are Wearing Makeup – Here’s Their ‘Reason’

Just when you thought the world had gotten about as weird as it was could get… someone else steps up and makes it weirder.

It wasn’t that long ago when guys who got a manicure or spent a little too much time fixing their hair were roundly mocked for it. Usually with synonyms for ‘effeminate’.

Even the phrase ‘Male Beauty Industry’ might be enough to trigger a dry heave or two.

But now, even some gym rats are getting into it? What gives?

Hint: follow the money.

The WSJ link is behind a paywall.

But we’ve found the same ideas discussed elsewhere:

Makeup companies have been trying to sell to men for decades. But the big challenge, as every marketer knows, is getting men to believe makeup can be manly. Some companies try to do this by opting for a more manlier name – rebranding mascara to manscara, eyeliner to guyliner, foundation to tinted moisturiser. Others argue that make up gives men “masculine benefits” by contouring a more pronounced jaw line, by attracting women, or by fixing so called “skin problems” (such as “patchy beards” and “lifeless eyes”).

One of the more effective ways of getting men to buy make up is through male makeup vlogging. In increasing numbers, men are providing makeup tutorials to other men (and sometimes women) via YouTube and other vlogging sites. Vlogs are very popular among younger audiences, with a recent survey finding that over half of 16 to 24-year-olds, watched a vlog in the past month. Many were also much more likely to watch a vlog than the BBC or any other terrestrial channel.
Source: The Conversation

Here ais one of those ‘Vlogs’ in action.


But wait! There’s more!

It’s not just about the ‘pretty faces’, either. This guy’s applying it to his body. No kidding.

Guys are ‘contouring’ their bodies, too. So they will look more chiseled.

Or something.

 Effeminization Of The American Male

by Doug Giles

Doug Giles, best-selling author of Raising Righteous And Rowdy Girls and Editor-In-Chief of the mega-blog,, has just penned a book he guarantees will kick hipster males into the rarefied air of masculinity. That is, if the man-child will put down his frappuccino; shut the hell up and listen and obey everything he instructs them to do in his timely and tornadic tome. Buy Now:The Effeminization Of The American Male

Wear this to the gym and I guarantee you’ll get some comments.

Buy it now!

Oh, yes, Ladies, you can wear this shirt. Get yours here.

This is definitely one of the most politically incorrect t-shirts to ever hit the market. It will most certainly offend the entitled whiners!

Keep Calm and Don’t Be a Pussy!

And the best part? This shirt is made in the USA, printed in the USA, on an American-Made t-shirt press!


Like Clash? Like Clash.

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